I honestly can’t remember the last time I had a guest blog post on here BUT I love what Mini-Cycle is doing and wanted to share that with you and the concept is so unique I thought it made sense to ask them to share a guest post to give you more insight about what makes Mini-Cycle so original! SO please keep reading and I hope you enjoy a little different voice and insight into a really awesome company today! (Also their guaranteed buy back is seriously amazing and something I have never seen before)
There is no planet B. Mini-Cycle provides a zero-waste solution to kids apparel. The company sells curated new and renewed items with a guarantee to buy back.
The textile industry is one of the most polluting in the world, with children’s clothing being a significant contributor. Babies and kids grow up quickly, so families are understandably inclined to buy very cheap clothes to spend as little as possible for something that will not last. This problem is exacerbated by the fact that cheap clothes do not last long and do not have resale value, meaning more of them need to be produced.
People are looking for solutions. Mini-Cycle aims to give them one with its mission to provide an alternative to fast fashion. The children’s wear company hand-picks the most sustainable, durable, ethical, fashionable and comfortable kids clothing on the market and guarantees to buy it ALL back. Because well-made clothes last longer and keep a resale value, Mini-Cycle is able to 're-commerce' the same items it has sold before, creating a closed-loop circular economy.
This young start-up cares deeply about the future of our children and thereby takes ownership and responsibility for all products it introduces to the market. This ensures that each piece of clothing’s utility is maximized throughout its life cycle, cradle to cradle. Mini-Cycle’s endeavour is for each garment to be worn and enjoyed by up to six different children in an effort to decrease the environmental footprint. It has been estimated that every time a piece of clothing is reused, it decreases its environmental footprint by approximately 25%. Once an item reaches the end of its life cycle, it can be refurbished and/or repurposed to pass on its memories and continue its journey.
Mini-Cycle is owned and managed by Jad, a mother of two girls and professor in Strategies for Sustainability at McGill University. Jad understands the time is now to make a change. Radical solutions are necessary and had to be implemented yesterday. The goal is to rethink the way we are living and reengineer the existing systems.
Jad was fortunate enough to live and work in Bangkok, Thailand for 4 years. She spent a lot of time travelling around Asia and witnessed the impact of fast fashion first-hand on our planet. The ethos behind Mini-Cycle is a business model that takes into consideration not only profit, but also people and the environment. As far as companies that are pioneering this revolution in the fashion industry, Jad is particularly inspired by Eileen Fisher and Patagonia and their emphasis on supply chain transparency and their take back and repair programs.
Mini-Cycle tries to bring a consciousness to all the actions and decisions made as a company. Jad believes that Mini-Cycle is an extension of herself and not a name to hide behind in an attempt to diffuse responsibility. She also hopes to educate the Mini-Cycle community about the impacts of fast fashion on the planet and the types of decisions that can be made to ensure a bright future for our children.
For more information about Mini-Cycle visit www.mini-cycle.com. You can also check them out on Instagram or Facebook and to keep updated on the latest developments. Mini-Cycle uploads their renewed inventory every second Sunday. You can also register for their email list in order to get first dibs on their new inventory.
*** If you have any questions about what Mini-Cycle is doing OR are a brand who might be interested in a guest post please please comment below or reach out via the contact form!**